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Changing a traditional cycling race into an ecological game for all

Company:

Jeppesen

Description:

An international company specializing in the field of cartography and air navigation

  • Industry
    Technology
  • Number of employees
    600
  • Office
    Gdansk

Goal

Employee integration and promotion of ecological lifestyle

139

employees

18 936

rides

22 906

trees

5

months of competition

54%

rides to work

27 tons

of saved CO2

109 956

kilometers

303

days on bicycle

Summary

We have many cycling enthusiasts at Jeppensen, but it was the first time we managed to engage people who treat the bicycle as a method of transport. Almost 140 people took part in the six months long challenge, where the primary motivation was friendly rivalry and attractive prizes available in a dedicated store in the app. Points could be collected and then exchanged for cycling suits, bicycle accessories, and water-bottles.

Challenge

Cycling activities have been around in Jeppenses since 2012. We have been running cycling-related challenges for many years, but there were always issues with reliable counting of rides and with encouraging the less sportive employees to join. We wanted to promote an ecological way of life because our employees enjoy these kinds of activities, often proposing masterclasses on, for example, plastic removal from oceans, nature preservation, etc. We wanted to change the traditional cycling race into an ecological activity for all employees.

We see many positive aspects of the activity on top of the certain ones i.e., increasing bicycle usage (enlarging the bicycle parking spaces and the showers) and some less obvious aspects as well. The employees get together and arrange trips. We don’t even have to encourage them :) Thanks to the competition, we are experiencing additional integration within the company

Marta Gołyszny

System & Data Analyst

Implementation

Most of the employees were familiar with the app from last year's contest organized in Gdansk, so they had no problems with installing Activy. We promoted the game with posters in the office, as well as light-reflecting suspenders gifted to all employees. But we saw the most considerable activity over at our external facebook group. Employees would motivate each other and exchange tips.

Solution

The bicycle challenge lasted as long as six months (this is the longest company competition with Activy), and we noted the most significant involvement at the beginning. In May, there were much more people riding, compared to previous years, we noticed regular, urban cyclists joining. The attractive prizes were a big incentive for some. We designed cycling outfits, T-shirts, bicycle accessories, pouches and bottles; specifically for this competition. Players could purchase rewards in the application store, the points collected on bicycle became their virtual currency. Everyone had a chance, not only those who took the most rides.

The challenge with Activy was definitely a topic for conversation in the office. In the kitchen you could hear conversations about who is in the lead. The application evoked both competitive and collaborative spirit in employees. We competed with each other, but at the same time we knew that we were riding together to a noble purpose. The charity goal was very important and for me it was the main motivation to shoot. I was also motivated to check my results. Earlier I didn't use any applications of this type, and I liked such a virtual log of my journeys and the ability to check statistics.

Ewelina P

atendee

Results

Thanks to the game mechanism, points were gained for rides and streaks (the number of days driven on a bicycle), and not just for kilometers. Various competitors could compete in the challenge: athletes and city cyclists. Employees arranged trips together, which meant a natural integration. Thanks to the involvement of 139 people, we managed to save 27.5 tons of CO2, which is the equivalent of what 350 trees would absorb in 10 years.

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