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From one employee’s idea to five months of true bicycle competition

Company:

Unibail-Rodamco-Westfield

Description:

The biggest company of corporate real estate market owning 102 shopping centres in 13 countries. 7 of them are placed in Poland.

  • Industry
    Real estate
  • Employees number
    85
  • Biuro
    Warsaw and Wroclaw

Goal

Employees idea implementation, CSR strategy, motivation to care about the environment and health

44

employees

2 747

rides

6560

trees

5

months of competition

51%

rides to work

549 kg

of saved CO2

17 261

kilometers

61

days on bicycle

Summary

The bicycle competition at Unibail lasted 5 months and had started as an idea of one of employees. During that time over half rides made with Activy were the ones to the office. It was the first program like this in the company so user friendly application and our support on each stage of the project implementation turned out to be really helpful. More than half of the company's employees took part in the program, who in total rode over 17 thousand. km, thus balancing the monthly work of 6,560 trees, if they commuted to work by car.

Challenge

Together with Unibail-Rodamco-Westfield we decided to implement a simple competition which would be part of the company strategy make CSR strategy more attractive and improve employees engagement. Until then internal activities had supported mainly running and volleyball teams and the main Work Greener program was co-financing tickets for public transport and introducing solutions that lower the negative impact on the environment. Actually, it was one on employees who challenged us asking the company about some bicycle competition.

„Thank you for your help and support on each stage - it was huge facilitation in implementing the competition. Especially due to the fact that it was the first initiative like this for our employees. We wanted a simple activity to engaged them internally. Thanks to you it happened!”

Katarzyna Majewska

HR Analyst Unibail-Rodamco-Westfield

Implementation

Thanks to rollup and posters put in the office and smooth internal communication, not just advanced bikers joined the competition. We wanted everyone to have equal opportunity to win so we proposed an appropriate rewarding system for players. Unibail got an access to ready application, dedicated website and also support with creating the competition rules and awards logistics.

Solution

Together we made a five months lasting competition divided to monthly editions to reward active users and motivate everybody to participate. During all this time employees interest was kept on really high level. We introduced a random lottery so players were getting awards independently of their position in the rank or how advanced they were in cycling.

First of all, your application is really cool - it’s totally getting you in!”

Tamara S

atendee

Results

Employees got into the program but the competition itself was not the most important. Users appreciated benefits of daily cycling to work: their health improvement and they supported the environment. The application, its functions and easy way of using it, motivated them and helped in getting into the good habit of riding a bike. Over 50% of the rides were the ones to the office and all the players want to take part in the next edition!

  • 100%

    wants to take part in next edition

  • 97%

    feels more efficient at work thanks to commuting by bike

  • 93%

    is motivated to commute by bike more often

What the coordinator liked Activy for

  • technical support, answering questions of the users
  • promotion support, creating promotional materials
  • converting kilometers to saved CO2 so we could showcase our contribution to sustainable development

THANKS FOR

Katarzyna MajewskaHR Analyst Unibail-Rodamco-Westfield

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